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Amazon: A storm is coming

27 December 2012 90 views 3 Comments

AmazonAmazon has made its market by providing customers books at very low prices. They deliver it swiftly. The deep discount is why Amazon appeals to buyers. Along with Kindle, it has dominated the book market.

Amazon does have problems and they are big.

The review system of Amazon is bad and that is uncomfortable for people working in the industry. The reviews are very unreliable and buyers get irritated by it. Pretty soon, they will start to look outside of Amazon for other reliable options.

Amazon vs. Google

In comparison to Amazon, Google Books is more user-friendly and easy for readers to sample books and then purchase them. There are links to retailers and people who can find books in libraries. Google Books is so helpful as compared to Amazon.

The book bloggers need to earn from affiliate sales and so Amazon is the not the only option. They can link to other affiliate links and readers can buy it from anywhere. Amazon still has the lead in the book market and market share. That habit can be eliminated slowly and gradually.

Pottermore

JK Rowling’s Pottermore is competition to Amazon.com. It proves to Amazon that it’s not the only sheriff in town. Pottermore is the place to visit for buying Harry Potter books. She has her own customers and website. Not to mention, her own infrastructure for everything.

Publishers are cut off

Data is critical. Amazon has all the data and the publishers are cut back from it. How long will that continue? There are no links and contact available. The publishers can do so much. Data is gold or diamond. Amazon has all the information. It is out of reach from everyone.

Amazon has cut off the publishers from innovating and self-publishing. They cannot do it with Amazon at helms. If they can cross sell, invite buyers, provide extras and have the mailing address, they can do it. If the publishers want to forge a relationship with valued customers or create a community, Amazon has made it sure, that doesn’t happen. As long as they don’t control the rights, they can do nothing about it.

The next 12 months will be very critical in determining Amazon’s book sales. Small startups will emerge and do what Amazon does not. The real question is that, can Amazon maintain its hierarchy by this method of discount, catalogue and reach.

PubLit

Publit allows the distribution and also allow the retailers to run their web shop. The retailers have all the information, publisher’s needs. This is a fantastic chance for publishers to shove Amazon into the shadows.

The authors have to promote their own books. The new writers with zero reviews have a problem with that on Amazon. Promotion is hard and problematic. At some point, the writers have to promote their books.

The trend is the same

When there is a huge market captured by a company, there are always small companies trying to chip off the profits. They are not successful in taking a bite. Amazon has shifted its interests in other arenas. The suppliers and customers are unhappy too. New players can bite that off.

3 Comments »

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