Black Friday: BestBuy fallout
BestBuy has taken some heat as last year the customers, who purchased the products from BestBuy never saw their products making it to their home address. BestBuy shoved it off as a software glitch. The critics say it was a communication barrier and was a blotch on BestBuy.
The next days are very critical as the online websites will notice that the online sales have boosted up to 17 percent. The websites were tracked by IBM Smarter Commerce. Monday is now called Cyber Monday for internet promotions. For making it all work go smoothly, preparations have been done in advance. The websites are protected from crashing down and slowdowns, which can cost a multimillion dollar loss.
But, repeating the same mistake for BestBuy this year will result in a confidence compromise. They will have to fill the orders by Christmas. Otherwise, a storm is awaiting BestBuy.
Now more customers are shopping from internet, the experience should be seamless and imperative. With the help of smartphones and tablets now, people could be shopping at any time of the day. The difference between online and offline has become huge and customers can access products at all times of the day. Target, Wal-Mart and Macy are making best use of the service.
The internet shopping jumped up to 43 percent as compared to that of last year. The shoppers were looking for better deals and prices. The online retailers made sure they responded and produced 28 percent of more deals than last year. Now at this critical juncture, no screw up can be afforded, when all is ready. The shoppers are ready to buy and a glitch can end it all for both, retailers and prospective customers.
The end could be bitter for both.
The customers are expecting that everything will work, says the director of Micros Retail. The retailers are doing their best to keep up with the fast times in order to remain alive.
BestBuy bites dust
Best Buy says that only one percent of the people were affected by their glitch and rest worked just fine. But, many customers are done with BestBuy as there are other stores to venture into. Some have left BestBuy forever.
The people were refunded as they did not receive their merchandise. Their advertisements are ignored in the newspapers and shopping from Wal-Mart and target.
After losing a customer, it’s impossible to win him back. So, this time the retailers have put in extra hard work in making all the right moves. At crunch time, everything should work out. Everything has to work at crunch time and that includes:
2: Product availability
3: Web infra-structure
The website overstock.com has it all figured out as the CEO Patrick Byrne says that there is a system working. The CEO says that if there are 500 Apple tablets, then after they have finished, there are none left. Those tablets will be delivered as they are available. No one can place a new order after stock perishes. Inventory is not a problem for overstock.com. They have it all figured out.